The platformization of brands

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August undefined, 2024

WebbThe Platformization of Brands Abstract Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct …

The Platformization of Brands - Vrije Universiteit Amsterdam

Webb3 mars 2024 · I am a Senior Product Manager at TheyDo, a customer journey mapping tool used by top CX professionals, Product Designers, and Product Managers around the world. Also, I’m teaching at the first-ever comprehensive Product Management course in Lithuania. This course is organized by The Atomic Garden Vilnius, along with PM leaders … Webb27 nov. 2024 · As digital transformation is on the agenda of every organization’s strategic plan, businesses are realizing that platform businesses deliver higher revenue growth, profits, and value as exemplified... litter pearls micro crystals

The Platformization of Brands - figshare.com

Webb13 apr. 2024 · Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2024 Shelby D. Hunt/Harold H. Maynard Award for their article “The Platformization of Brands” (86, … Webb1 jan. 2024 · The Platformization of Brands. Julian R.K. Wichmann , Nico Wiegand , Werner J. Reinartz. Published January 01, 2024. You do not have access to this article. Please ask your librarian or administrator to contact [email protected] for subscriptions … Webb19 juli 2016 · A platform requires a mechanism for matching consumers to the right producers, and for enabling producers to reach the right consumers who come to the platform. At its most basic level, a search engine can be matchmaking mechanism. 3. Offer a toolkit. The toolkit is what enables producers (and consumers) to easily plug-and-play. litter pans for diabetic cat

Why Product Brands Should Build Their Own Platforms

Joost Rietveld on LinkedIn: The Platformization of Brands

Webb7 okt. 2024 · This guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., … Webb12 mars 2024 · March 12, 2024 By Sven Blumberg, Oliver Bossert, Klaas Ole Kürtz, and Gérard Richter. What do some of the best-known tech giants have in common? They are, of course, all phenomenally successful, paradigm-redefining companies, boasting massive market valuations and continuous growth. litter pearls reviewWebb“The platformization of the economy is the emergence of interfaces in the relationship between consumers and businesses,” explains Guillaume Despré. On the one hand, for several years now we have been witnessing the emergence of giant platforms, such as … litter pearls scoop

"Webb9 dec. 2024 · The Platformization of Brands. Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct … " - The platformization of brands

The platformization of brands

WebbPlatformization of Creativity in American Television Production Annemarie Navar-Gill Abstract In this article, I examine how and why “platformization” was initially made sense of by writers in the American television industry. As streaming platforms entered the production space and became important homes for the commissioning of WebbThey identify four types of flagship platforms based on the extent of crowdsourcing and -sending, and highlight three key factors that brands must consider when creating their own #flagshipplatform. The blogpost is based on Julian, Nico and Werner's excellent research published in the Journal of Marketing and the Harvard Business Review .

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WebbBrand community, digitalized interactive platform Sending Co-create brand experiences Albuquerque et al. (2012); Stephen, Zubcsek and Goldenberg (2016) Content platform, brand community, brand engagement platform Sending Ideate and develop new … Webb16 nov. 2024 · The platform as a guide. Platforms in this category foster high degrees of crowdsourcing but low degrees of crowdsending. Users of these platforms profit from the brand and third-party businesses ...

Webb21 aug. 2024 · Platforms and Brand Marketing Wichmann, J R K, Wiegand, N and Reinartz, W J, (2024), “The Platformization of Brands,” Journal of Marketing , 86, (1), 109 – 131. You need to then read the paper which explores the issues and then proceed to provide an analysis and critique of the thinking behind authors’ work. Webb7 okt. 2024 · This guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other...

Webb7 okt. 2024 · Journal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that … WebbThe Platformization of Brands Julian Wichmann, Nico Wiegand, Werner J. Reinartz Marketing Research output: Contribution to Journal › Article › Academic › peer-review 80 Downloads (Pure) Overview Fingerprint Fingerprint Dive into the research topics of 'The Platformization of Brands'. Together they form a unique fingerprint. Sort by Weight

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Webb11 nov. 2024 · Brands such as Nike, adidas, AISICS, and Bosch are operating their own brand flagship platforms that incorporate a host of functionalities and stakeholders, thereby regaining the direct interface... litter photographersWebbThe Platformization of Brands (2024) Pagina-navigatie: Main; Save publication. Save as MODS; Export to Mendeley; Save as EndNote; Export to RefWorks; Title: The Platformization of Brands: Published in: Journal of Marketing, 86(1), 109 - 131. American Marketing Association. ISSN 0022-2429. Author: litter pearls tracklessWebbJournal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct access to consumers. litter picker graphicWebbUsers are attracted to platforms for many of the following reasons: Platforms memberships are mostly free-of-charge for consumers. Modern aggregators are easy to use and offer a very wide range of products and services. Buyers can communicate with each other, creating peer-to-peer communities. Prices are lower because of internal … litter picker jobs bournemouthhttp://sage.cnpereading.com/paragraph/article/?doi=10.1177/00222429211054073 litter pearls tracksless cat litterWebb1 aug. 2024 · Furthermore, only American and Chinese platform companies have been listed in the top ten most valuable brands, which includes Tencent and Alibaba as well as eight US companies. 1 At present, it seems fair to say that the global platform economy is dominated by American and Chinese companies in that order, which has been reflected … litter picker jobs newcastleWebb10 nov. 2024 · Digital platforms like Amazon, Zalando, and JD.com have conquered the interface to consumers by offering vast assortments of competing products and vendors. This has put considerable pressure on traditional product brands that face increasingly … litter picker heavy duty